DAY 21: you think YOU’RE busy? (part 4)
Thursday, July 27th, 2006Yesterday, I talked about the Ready-Fire-Aim approach, which breaks through indecision, writer’s block, and other time-wasting stalemates that will stop you dead in your tracks. I love the idea of this… No guts, no glory, right?
Now, here’s more advice from Steve on the “Fire” step. I just want to put this out there to show what I’m learning today.
Do it now!
W. Clement Stone, who built an insurance empire worth hundreds of millions dollars, would make all his employees recite the phrase, “Do it now!” again and again at the start of each workday. Whenever you feel the tendency towards laziness taking over and you remember something you should be doing, stop and say out loud, “Do it now! Do it now! Do it now!”
I just set this text as my screen saver.
There is a tremendous cost in putting things off because you will mentally revisit them again and again, which can add up to an enormous amount of wasted time. Thinking and planning are important, but action is far more important. You don’t get paid for your thoughts and plans — you only get paid for your results. When in doubt, act boldly, as if it were impossible to fail.
In essence, it is.
It is absolutely imperative that you develop the habit of making decisions as soon as possible. I use a 60-second rule for almost every decision I have to make, no matter how big or important. Once I have all the data to make a decision, I start a timer and give myself only 60 seconds to make a firm decision. I’ll even flip a coin if I have to.
When I was in college, I couldn’t afford to waste time thinking about assignments or worrying about when to do them. I simply picked one and went to work on it. And today when I need to decide which article to write next, I just pick a topic and begin writing.
I believe this is why I never experience writer’s block. Writer’s block means you’re stuck in the state of thinking about what to write instead of actually writing. I don’t waste time thinking about writing because I’m too busy writing. This is probably why I’ve been able to write hundreds of original articles very easily. Every article I write spawns ideas for at least two more, so my ideas list only increases over time. I cannot imagine ever running out of original content.
Too often people delay making decisions when there is no advantage to be found in that delay. Usually delaying a decision will only have negative consequences, so even if you’re faced with ambiguity, just bite the bullet and make a decision. If it turns out to be the wrong one, you’ll know it soon enough.
Pour the bulk of your time into action, not deciding. The state of indecision is a major time waster. Don’t spend more than 60 seconds in that state if you can avoid it. Make a firm, immediate decision, and move from uncertainty to certainty to action. Let the world tell you when you’re wrong, and you’ll soon build enough experience to make accurate, intelligent decisions.
Sometimes I need a li’l preaching to snap me back to reality. So sorry for the soap box. I’m posting this so that you see just what it is that I’m struggling to break through.
I’m guessing I may not be the only one out there…

